(Blog Exclusive) Augmented Reality and Architecture, Automotive Edition

Way back when, I saw a quasi-hellish vision of what augmented reality could do to architecture at the Art Institute of Chicago. A few days ago I was pleased to see the artist behind that vision back in the limelight.

The work by the artist Keiichi Matsuda stuck me and, when I was at Architizer during the summer of 2013, his work inspired an article on how emerging technologies would change how we perceive and utilize the built environment. Just as in the digital world, when Facebook and other companies collect data on our activities and use it for commercial ends, so the digitization of the physical world promises the same. The vaunted “internet of things” may extend the observation and monetization of our daily lives from our homepage to our home.

The occasion for that first article was the buzz around Google Glass. Now, with Google’s push for driverless cars, news of Keeiichi’s new film on augmented reality driving couldn’t be more timely. I’ve embedded the original augmented reality video, as well as the announcement of the new film to come, below.


Cover Image via Dezeen and MINI Frontiers.

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